Co-founder and CEO, Activate Marketing Services. Ed Grossman's background includes media, digital and editorial experience. Most recently Ed was the President of Business Technology Media at UBM Tech, where he was responsible for market-leading content brands such as InformationWeek. Ed has held positions at Ziff Davis, ZDNet, internet.com, Jupiterimages and The ACM.
Edward Grossman on the Web:
Edward Grossman's profile on Activate
Edward Grossman's profile on LinkedIn
Articles by Edward Grossman:
3 Common Content Strategy Problems — and How to Solve Them
Can Owned Media Be The Only Media?
Three Key 2014 Marketing "Ideas" that will become Marketing "Realities" in 2015
A Lead is No Longer Just a Lead
How complex buying funnels have killed traditional lead generation.
The Guru Code - ACM Queue; Edward Grossman, Editor, ACM Queue
More ACM Queue articles by Edward Grossman on Edward Grossmans's ACM Digital Library author page.
Edward Grossman's articles on ClickZ
Shopping for an E-Mail Vendor, Part 2: Your RFP Is a Recipe for Success
What happens when one of the biggest e-newsletter publishers goes shopping for a new e-mail vendor?
Mar 21, 2003
Shopping for an E-Mail Vendor: Part 1
What happens when one of the biggest e-newsletter publishers goes shopping for a new e-mail vendor?
Feb 21, 2003
Bounced E-Mail? Deal With It!
You hit the 'send' button, and your campaign comes back marked 'return to sender.' Why e-mail bounces -- and what to do about it.
Jan 17, 2003
The Myth of Multipart
Think multipart messaging gives you the best of both worlds? Think again.
Dec 20, 2002
Screen Scrape Diaries, Part 2
They took the bait! Edward shares the results from the screen scrape traps hidden in a previous column.
Nov 15, 2002
Opt-This, Opt-That: Putting Permission to Rest
The levels of email permission and why they matter as much to you as to your clients, customers, and contacts.
Oct 18, 2002
Screen Scrape Diaries, Part 1
How spammers seed your lists -- and what you can do about it.
Sep 20, 2002
How Open Rate Really Works
What counts? What doesn't? What are the six pitfalls in measuring the open rate of your emails?
Aug 16, 2002
Real-World Email Client Usage: The Hard Data
What email clients do people use at home? At work? Can they get HTML? What about Lotus Notes? The numbers weren't out there -- so Edward ran a survey. The results are in.
Jul 19, 2002
Spam Insanity: The New Normal?
Not yet nailed as a spammer? You will be (whether you deserve it or not). Edward offers three proactive steps to take now.
Jun 21, 2002
Edward GrossmanTweets by @edward_grossman